Tony Louch on Soulwinning 28 August 2011.

 Tony Louch is one of the founders of Go-Tell Communications, a company that distributes Christian films. The company is 40 years old today. They have calculated 10 million responses for salvation over the years! People like Ray Macauley and Graham Powers were some of the early converts of Tony Louch and Go-Tell Communications.

 I worked for Go-Tell right at the outset as a young man and went around the old Witwatersrand from town hall to town hall to show movies and win many souls for Christ. I also went to the sugar plantations of Kwazulu Natal where I did my first missionary work with those films.

Tony gave us wonderful practical hints on winning souls.

1. God loves every person We initial premise should always be that God loves everybody.

God loves the worst sinner. John 3:16 is stilly true today: ‘For God so loved the world that He gave His only begotten Son that whosoever believes in Him would not perish but have everlasting life.’ Anyone can be a soulwinner. Don’t make it complicated for people to get saved. Make it easy. They don’t have to kneel before you, they don’t have to close their eyes when they pray, they don’t have to follow a formula or fall over on their back, they simply have to acknowledge that they want Jesus Christ as their Saviour! Tony would ask someone, ‘do you know Jesus?’ And if they say ‘no’ he would add, ‘are you ready to receive him?’ Then he would say, ‘you don’t have to close your eyes, just repeat after me: Jesus I am a sinner, forgive my sins. I accept you as my Lord and Saviour to the glory of God!’ And that is that. Phillip led the Ethiopian to the Lord in a simple manner. He asked him if he believed with all his heart. The Ethiopian Eunuch replied: I believe that Jesus Christ is the Son of the Living God!’ And with that he was baptised in water. He was the first African convert and the Gospel spread through Africa ever since!

2. You need to be a giver to be a soulwinner If you have not learned to give of your substance and your money you will not be able to give of yourself, your time, your effort to win souls.

Sometimes people reject you and you need to know that they reject the Word and not you. But you can only suffer rejection on behalf of Christ if you are willing to give yourself to the Gospel of Jesus Christ. God noticed Cornelius’s giving of alms and prayers and sent an angel to him to tell him to call Peter who would preach the Gospel to him. God pays attention to givers. Tony told us privately how he witnessed to Sony Garcia, a seven times world surfing champion in Hawaii. But Sony did not want to know anything about God.

Something happened and Sony was imprisoned and after leaving prison he accepted the Lord. Tony has witnessed to Shaun Thompson and his dad in Durban. Shaun’s dad was the last surfer to be bitten by a shark before Durban put up permanent shark nets to safeguard their beaches from shark attacks. Tony also witnesses a lot at Motor Cross Grand Prix where his daughter in law assists Valentino Rossi’s team in the pits. If someone does not want to accept Christ, just give them the 7 ‘I AM’s’ of Christ! Just say, ‘Well, how do you explain that Jesus said, I am the Way the Truth and the Life, I am the Door, I am the Living Water, I am the Living Bread, and I am the Light of the world?’ The Word of God will never return void.

3. Every knee shall bow and every tongue confess that Jesus is Lord No matter how stubborn people are to accept Christ, eventually they will have to bow the knee and acknowledge that Jesus Christ is Lord of all.

4. You might win the next Billy Graham to the Lord An unknown minister, Pastor Munzie, led Oral Roberts to the Lord. And Oral Roberts laid his hands on over a million people for divine healing. Mordecai Ham led Billy Graham to the Lord and Billy won over 3 million souls for the Lord in his crusades all over the world.

5. Don’t let condemnation or guilt stop you There is therefore now no condemnation or guilt for those who are in Christ Jesus (Romans 8:1).

Dough Fisher that passed away recently, used to say, Christians are not sinless they sin less. It’s not charm or personality that wins souls, it is the precious blood of Jesus and the power of the Holy Spirit and the Word of God that does it.

Tony prophesied over Harvester Reformational Church: ‘This church has tremendous potential for soul winning. I see a tsunami of Evangelism flooding this church and flowing out to your city and your nation and all the way up to Africa. It is bigger than anything before. This church will double, treble, quadrupple in the near future!’ The gift of an evangelist was imparted to our church during Tony’s ministry and we want to share that gift with everyone reading this article.

To God be the glory!